SimGraphics

About Us

About Us

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A little story about us

SimGraphics has been at the forefront of virtual characters and real-time animated performance technologies for three decades. As an imaginative, software-driven attractions group and the creators of VActor™ and AI-VActor™ systems, we’ve designed and delivered entertaining and memorable experiences for corporate brands at events, exhibits and attractions worldwide. This direct brand engagement has entertained millions and continues to evolve as AI technologies today continue to drive innovation.

Combining experience, advanced SimGraphics engineering technologies and creativity, our chief pursuits are IP Character Entertainment, Brand Advertising and Educational Engagement for audiences of all ages. Exploring all LBE applications for visitors at theme parks, museums and visitor centers, retail, sports or digital on the go, by producing a diverse range of personal and predictive interactions, AI-VActor™ expands the visitor’s relationship with well-known characters and their environment, stimulating curiosity with a purpose.

Our Team

Our Team

Richard W. Parker

CEO

Establishing an impressive 30-yr. background in software engineering and executive management, including 2D/3D image processing and simulation, Richard led the development of an international receiving network for the real-time distribution of satellite imagery for Core Software Technology. He co-architected and managed the engineering of Dex Media’s advertiser product, Sales Force, billing, fulfillment, delivery and publishing systems. Working with AT&T Interactive (yp.com) he managed large scale consumer web and mobile applications, and online advertising product ordering.

Michael T. Fusco

CTO

Founder of SimGraphics and Chief Technology Officer, Mike created and patented the original VActor™ system and developed several autonomous interactive robotic characters for Disney, as well as the interactive character technology used by TV Globo in Brazil. The creator of “Mario in Real Time” system for Nintendo, Mike also developed the haptics system used in Dreamscape VR attractions, such as “Alien Zoo” along with his many other credits with Fox Studios, Big Stage Entertainment, and the Egyptian Ministry of Education.

Laura Peralta-Jones

VP, MARKETING & CORPORATE RELATIONS

The Principal at LPJ Productions since 1997, Laura has a broad background in LBE themed attractions and cinema exhibition, having a client roster that’s included IMAX®, CinemaCon, HUSS Park Attractions and Xpand3D, where she led global teams to become a top provider in 3D systems. Serving an array of entertainment and technology clients over three continents, Laura’s also a Founding Board Member of Women in Exhibition.

Christine Neilson

Finance Manager

Christine has been integral to SimGraphics with her strong financial planning and management, along with current investment strategies for future forecasting. She was the Financial Advisor to MassMutual Northwest for nearly seven years, is an Enrolled Agent (EA) with the IRS and a Certified Exit Planning Advisor (CEPA®). Christine’s primary focus is business planning, taxation, wealth, and risk management.

Advisory Board

Eric Rodli

Chairman & board member

Former SimGraphics CEO, Eric has a vast executive management history in the entertainment and digital media industries having begun his LBE career at Iwerks Entertainment, moving on to companies like PwC, Kodak, Rovi, DivX, BeBop and Universal Studios City Walk. He plays an active role in daily management, establishing key relationships with major IP/brand groups.

Bill Scott

Lead Investor & Board Member

The former Corporate Strategy Executive with MGM Resorts International and Senior Finance Transactional Partner with global law firm, Sheppard Mullin Richter Hampton LLP, Bill has enveloped his career talents and acumen to formulate the SimGraphics IP/brand modeling for the majors.

Ralph Miller

Creative Technologies Advisor

Ralph’s creative application of technologies for brand enhancement with large-scale experiential developments, he’s been the Creative Executive Producer of media and interactives for such clients as Walt Disney Imagineering, Nintendo of America, and the Coca-Cola Company, at Olympics, World’s Fairs, Theme Parks and leading corporate activations.

Wendy Aylsworth

Strategic Advisor

Former head of Warner Bros.’ Emerging Technologies, Wendy is recognized for strategic guidance of nascent technologies and emerging ecosystems. Currently a Board member of both the Television Academy and the AMPAS, she is also a past President of the Society of Motion Picture and Television Engineers.

We work with Brands

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Our Partners

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Brands & Partners

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